4 years at Scania AB – How to sell customer value

22 years at Caterpillar – How to become successful in pricing on a global scale

Brought up on a farm with “Seed, Grow and Harvest” – How to nurture the life-cyle value

Signed up as a conscript officer in the Swedish Army – How to motivate for success

Was elected to run the largest Uppsala’s Student Nation – How to establish a legacy

Swiss Chalet – How to develop and enhance value

Consensus driven – How to drive engagement thru “..this is in part my own idea”

What gets measured gets managed – How KPIs influences goals, objectives and hence successes

Sell quantifiable value – How price premium is communicated and appreciated

Lost customer revenue is a real cost – How to translate the customer’s view to: “Why Risk It? We support you!”